Case Study: Lost Art Living

The Vision

Lost Art Living was designed to help people relearn essential life skills from the past that were being lost to the rush of modern living. Then brand wanted something that was clean and modern to convey that these skills weren’t difficult to learn, but still wanted to keep a vintage, comfortable, and-touched energy, too.

The Concept

I wanted to play with the “red barn on the hill” concept for this logo, because many people associate the skills the brand wanted to teach with a more slow, rural, “homesteading” lifestyle.

The hill the barn sits on is inspired by the shape of a leaf to allude to the concept of growth, and the flat design coupled with washed out colors gave it more of a retro vibe. I also chose to represent the scene in the early part of the morning, both because that is when farmers start their day, but also because it alluded to the concept of “it’s a new day… time to start living the lifestyle you dream of!”