Writing Samples

 I have excellent writing skills, and love to help people communicate their complicated ideas in simple ways that just about anyone can understand.

Here are a few examples of my copywriting skills in action:

Stalker Radar / ACI

Newsletter Article

In late 2023, I helped to develop a marketing campaign that was both internally and externally facing. Revolving around the slogan “Lives Depend on What We Do,” the campaign was designed to help both our employees and our customers get in touch with the human element of why speed enforcement is so important.

This piece is a newsletter article designed to inspire Stalker Radar employees, acknowledging that lives depend on what they do every day at the company.

  • Lives Depend on What We Do

    Boxes. Parts. Boards. Assembly. Inspection.

    A long list of small tasks performed by an amazing group of people (aka, you!).

    It can be easy to get lost in the task that is right in front of you that you forget to remember that what you do is part of a larger whole. A very important whole.

    Lives depend on what we do.

    Maybe your job involves assembling a radar gun that will catch a speeder who, if he wasn’t stopped, may have caused a terrible multi-car accident. Lives depend on what you do.

    Maybe you are responsible for shipping out a PGM to a school zone that will slow down a distracted driver and prevent them from accidentally hitting a child in a crosswalk. Lives depend on what you do.

    Maybe you are designing, engineering, or testing the next product that will allow faster or earlier speed detection, or managing a team and equipping them with everything they need to do their jobs effectively. Lives depend on what you do.

    Manufacturing radar, Lidar, and traffic calming equipment is how we all make our livelihoods here at ACI. But the reason we show up every day is that lives depend on what we do.

    Thank you for being part of our team.

Coastal Home Health and Hospice

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In an effort to both grow their email list and educate patients about the difficult decisions involved in choosing the right time to start hospice care for themselves or their loved ones, I developed this beautiful downloadable PDF / printed 8.5”x5.5” brochure. Dreamy, heart-centered images complement sensitive copy that both informs and reassures.

Hospice Online Lead Magnet / Printed Brochure

Cochrane Family Eyecare

Eyeglasses Education Series (Website + In-Store Menu)

The process of buying new eyeglasses can be overwhelming. That is why, during my time working as the Optical/Marketing Manager for Cochrane Family Eyecare, I wanted to create several helpful pieces of content to educate patients about all of their frame, lens material, and lens upgrade options, so they never felt pressure to make snap decisions about things they did not fully understand.

Click the buttons below to view the content for each page of the educational series:

In-Store Eyeglass Menu

Click the buttons below to view each page of the Eyeglass Menu:

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Mind Her Business

Fillable .PDF Branding Workbook

Mind Her Business wanted a workbook to give to their branding clients in order to explain to them what makes a brand and logo strong, and to then collect all the necessary information so that MHB could create the best logo and brand possible for the client. I created both the written content and the design/layout of the workbook.

Click the button below to download a copy:

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