Case Study: Multifacted Entrepreneur

The Vision

The Multifaceted Entrepreneur was created to help entrepreneurs who have “a million and one passions, skills, talents, and interests start and grow businesses that are focused enough that they can have a set of offerings that can call in a specific, identifiable target market, while also not being so narrow and defined that the entrepreneur feels confined and stuck.”

The Concept

I wanted to play with the idea of facets without turning to the obvious gemstone connotations of the word. I designed an angular outline inspired by both the letters “M” and “E” that could then be filled with any of the brand’s colors so that they could change out the coloring depending on what topic they were focused on at the time.